From Music-China Wiki
MicroMu, net label by Red T Music for experimental and upcoming artists.
MicroMu is an experimental, sponsor-driven, free-to-user record label model designed to discover new talent, create original music and reward artists in seemingly impossible conditions. All music is available for free download through MicroMu.com.
The site is focused entirely at the Chinese speaking world and is therefore currently not available in English. Any queries can be sent to firstname.lastname@example.org.
Back in June 2008, we were putting on a show for folk legend Zhou Yunpeng in Beijing and were looking for a suitable support act. We heard demos from a young singer songwriter in Nanjing called Zhao Guang and liked what we heard to the extent that we paid for the engineering student to travel up to Beijing and support one of his all time heros. It seemed a waste for Zhao Guang to come and go without doing some recording while he was up here. It’s just that we didn’t have a record label.
The MicroMu concept had been fully laid out at Outdustry some time before, but this recording opportunity with a new artist seemed to get those fires going again, except this time we had a deadline of a few days to get things rolling. One phone call to Plastered T-Shirts supremo Dominic Johnson-Hill later and we had our cash sponsor. Dominic’s clothing brand has seen rapid growth in recent years, largely thanks to his relentlessly creative marketing and appreciation of audience (and, of course, cool t-shirts). It was a perfect match. We were aiming at a young, alternative-culture loving audience, so was he. Money well spent on his behalf, money gratefully receieved on ours…
After the Zhou Yunpeng show we took Zhao Guang for a midnight recording session at rehearsal rooms up near Gulou. He was in and out within an hour, having laid down six tracks, most in the first take = our first release. Within the following week we had come up with a name, MicroMu (in reference to the compact nature of the business model, amongst other things), set up our website and, exactly a year ago today, made our first blog post.
|Cover Art||Release Date||Catalogue No.||Artist||Record Title|
|October 21st 2008||MMDLLP007||6 Kings||九个远方 (6 Kings)|
|November 11th 2008||MMDLEP008||Low Wormwood||五指 EP (Low Wormwood)|
|December 19th 2008||MMDLEP010||Oxygen Can||灰蓝色 EP (Oxygen Can)|
|January 9th 2009||MMDSEP011||The Travellers||在路上 EP (The Travellers)|
|March 24th 2009||MMDSEP014||Zhang Guo Nian||滴落的时光 EP (Zhang Guo Nian)|
|September 15th 2009||MMDLLP017||Bai Shui||白水鉴心 (Bai Shui)|
Articles & Interviews
- MicroMu: An Innovative New Record Label in China, Sean Leow introducting MicroMu at PSFK Shanghai, August 2008
- Selling Free Music, Beijing Review, April 2009